Topics: • Value-chain thinking in agriculture • Tools for identifying unmet market needs • Selecting viable agribusiness ideas • Sustainability and environmental fit Activities: • Conduct a mini market survey (3–5 interviews) • Assignment: “Describe one profitable agribusiness opportunity in your area”

Topics: • Understanding customer segments • Competitor analysis and differentiation • Building value propositions that sell • FAO’s customer validation framework Activities: • Create a customer persona • Field task: Interview potential customers • Quiz on market analysis

Topics: • The 9-block Business Model Canvas • Cost structure, key resources, and partners • Case studies: Poultry, dairy, vegetable enterprises • Lean Startup methods in agribusiness Activities: • Fill out a Business Model Canvas template • Peer review of another learner’s business model

Topics: • Basics of agribusiness finance • Costing, pricing, and profitability metrics • Record-keeping and cash-flow tracking • Financial simulation tools (Excel/Google Sheets) Activities: • Build a one-year farm financial plan • Quiz: Break-even and ROI calculations • Assignment: “Estimate profit margin for your agribusiness”

Topics: • Building a brand that connects with customers • Traditional vs. digital marketing for agribusiness • Social media tools: WhatsApp Business, Instagram Shops • Packaging, labeling, and customer service excellence Activities: • Design a product flier using Canva • Assignment: Write a short 3-step marketing plan