Lessons covered: Customer Segments: Who Are You Serving? | Identifying Agribusiness Customer Types | Customer Relationships: Building and Retaining Loyalty | Case Study: How Successful Agri Start-ups Define Their Customers

Lessons covered: Channels: How Do You Deliver Value? | Distribution Channels in Agribusiness | Choosing the Right Channel Mix | Case Study: Digital vs. Physical Channels Module Overview A brilliant product with a powerful value proposition is completely useless if the people who need it cannot access it. This module explores Channels, the third building block of the Business Model Canvas.

Lessons covered: Key Resources | Key Activities | Key Partnerships | Mapping the Agribusiness Value Chain as Infrastructure | Case Study: Partnership Models in Agribusiness Module Overview Now it is time to turn the canvas around and look at the inside of your business. This module covers the three building blocks on the left side of the canvas: Key Resources, Key Activities, and Key Partnerships. Together, these blocks describe the infrastructure of your agribusiness, the assets you need, the things you must do, and the relationships you must build.

Lessons covered: Revenue Streams | Revenue Models | Cost Structure | Balancing Costs and Revenue | Practical Exercise: Map Your Revenue and Costs Module Overview You have now worked through six of the nine building blocks. Now we arrive at what many entrepreneurs consider the most critical question: Does this business actually make financial sense? Revenue Streams and Cost Structure together represent the financial logic of your business model.

Lessons covered: Overview of Business Models | Input Supply | Aggregation and Off-take | Processing and Value Addition | Platform/Marketplace | Contract Farming | Lean Agribusiness | Green Agribusiness | Circular Agribusiness | Additional Models | Choosing the Right Model Module Overview Now it is time to step back and look at the bigger picture. This module explores the major business model archetypes available to agribusiness entrepreneurs, their unique characteristics, strengths, and challenges, and provides a framework for choosing the right model for your specific idea.

Lessons covered: Step-by-Step Guide to Completing Your BMC | Common Mistakes to Avoid | Testing and Validating Your Business Model | Iterating Your BMC as Your Business Evolves | Guided Workshop: Complete Your Own BMC This module is about synthesis: taking everything you have learned and assembling it into a single, coherent, complete Business Model Canvas for your own agribusiness idea. It is about moving from understanding the theory to actually doing the work.

Lessons covered: Translating Your BMC into a Business Plan | Using Your BMC to Pitch to Investors | Funding Options for Agribusiness Start-ups in Africa | Next Steps: Launching Your Agribusiness Module Overview A canvas on a wall, no matter how brilliant, changes nothing in the world. The only thing that changes the world is action. This module closes the loop on everything you have learned and opens the door to everything that comes next.